Of Unibet Anders Ström in 1997 was also the period in which online gambling was somewhat upcoming. Of course, there were some online video slots here and there that could play, but especially online poker was a thing from the late 90s.

Anders Ström was a real sports fanatic himself. He had quite a sense of different ways to bet on sports. He thought it would be good to share this expertise with others. For example, Anders decided to set up Unibet from his living room in London. Since 1998, Unibet has been an active gaming company. Unibet started by taking bets over the phone. Unibet grew and grew. In the early years of the 21st century, Unibet became, of course, also available as an online gambling platform. Pretty soon, Unibet was a household name in this too!

Unibet was hungry, and the Group started buying up other online gambling companies like Stan James, for example. Unibet eventually became the Kindred Group to disconnect the group activities from the direct brand activities.